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When Drew Lien was asked, “What does it take to win?” he had one simple answer: “You’ve got to give 100%.” Lien’s answer and outlook on life has always been 100% effort, 100% dedication, and 100% everything else. That's what led him to start his gear and apparel brand named – you guessed it – 100% in 1982.

In the early ‘80s, the moto industry was booming, and riders were hungry for exciting and innovative brands. It was the right place and right time for 100%. They aligned with influential riders like David Bailey, laying down sturdy roots in the growing and expanding industry. With their motto, “How much effort do you give?” 100% made their intentions and direction clear – they’ll give 100% effort for the athletes that do, too.

Today, 100% is still just as driven, motivated, and passionate. They’ve used the perfect blend of proprietary tech, premium materials, and expert craftsmanship to create innovative products like the Armega goggles, and don’t show any signs of slowing down. With goggles, gloves, helmets, riding socks, and extensive line of casual wear and accessories, 100% has something for everyone. Day in and day own, 100% embodies the spirit of racing, and pays homage to the dedicated riders and racers that built the sport.

Latest 100% Reviews – You could win up to $500 for reviewing products!

  • 100% Accuri/Racecraft/Strata Goggle Tear-Offs

    100% Accuri/Racecraft/Strata Goggle Tear-Offs

    Greg in TX

    Seem to work well. Just wish they weren’t as expensive.

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  • 100% Glitch T-Shirt

    100% Glitch T-Shirt

    Asa in MT

    super soft

    super soft, true fitting and comfortable! Would recommend if your looking for a comfortable shirt.

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  • 100% Racecraft Goggle

    100% Racecraft Goggle

    William in GA

    Nice goggles

    I really like the Racecraft goggles. They are very comfortable and have a huge color selection. It’s nice that the lenses are interchangeable with the Accuri’s. The problem is with the lenses themselves. They scratch if you sneeze hard. I also feel like I have a better field of vision in my Accuri goggles. I may remove the nosepiece and see if that’s the issue.

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  • 100% Accuri/Racecraft/Strata Replacement Lens

    100% Accuri/Racecraft/Strata Replacement Lens

    William in GA

    Wish they didn’t scratch so easy.

    I have multiple lenses in different colors for my Racecraft and Accuri goggles. I like the lenses and the color choices but if you go to wipe them off and there is the smallest particle that could scratch them, it will. Then all I see is the scratch and it drives me crazy. Just be cautious when cleaning the lens.

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  • 100% Brisker Gloves

    100% Brisker Gloves

    William in GA

    Great gloves for cooler weather.

    I wouldn’t say these are for very cold days but they are a lot warmer than most. They do a good job without hindering feel and control and I would rather be a little cold between trails than have thicker gloves that I can’t feel the controls on the trails. Very good glove especially for the price.

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  • 100% Strata Goggle

    100% Strata Goggle

    aaron in UT

    Super nice and feel great love them will get more when needed

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