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When Drew Lien was asked, “What does it take to win?” he had one simple answer: “You’ve got to give 100%.” Lien’s answer and outlook on life has always been 100% effort, 100% dedication, and 100% everything else. That's what led him to start his gear and apparel brand named – you guessed it – 100% in 1982.

In the early ‘80s, the moto industry was booming, and riders were hungry for exciting and innovative brands. It was the right place and right time for 100%. They aligned with influential riders like David Bailey, laying down sturdy roots in the growing and expanding industry. With their motto, “How much effort do you give?” 100% made their intentions and direction clear – they’ll give 100% effort for the athletes that do, too.

Today, 100% is still just as driven, motivated, and passionate. They’ve used the perfect blend of proprietary tech, premium materials, and expert craftsmanship to create innovative products like the Armega goggles, and don’t show any signs of slowing down. With goggles, gloves, helmets, riding socks, and extensive line of casual wear and accessories, 100% has something for everyone. Day in and day own, 100% embodies the spirit of racing, and pays homage to the dedicated riders and racers that built the sport.

Latest 100% Reviews – You could win up to $500 for reviewing products!

  • 100% Strata Goggle

    100% Strata Goggle

    KARL in CA


    Worked great during a super dusty California desert race.

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  • 100% Accuri/Racecraft/Strata Replacement Lens

    100% Accuri/Racecraft/Strata Replacement Lens

    Katie in VA

    Yellow lens

    My son likes the Yellow lens. for only $10 it easily installs. Great way to make old goggles like new.

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  • 100% Accuri Goggle

    100% Accuri Goggle

    Corbin in KY

    Really like the fit and feel

    Great goggles , great air flow and great fit . Would recommend them to anyone looking at a value priced goggle

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  • 100% Youth Accuri/Strata Replacement Lens

    100% Youth Accuri/Strata Replacement Lens

    Derek in UT

    A must have

    These are easy to replace and last a long time. The lenses have plastic film to protect them before use and it peels off easily when ready.

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  • 100% Buzz T-Shirt

    100% Buzz T-Shirt

    mike in MI

    Nice but small

    Nice shirt, fit runs small. This is my only issue with the shirt

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  • 100% Airmatic Gloves

    100% Airmatic Gloves

    Sean in WA

    Meh, Not Really a Fan.

    I ordered these because I wanted to try something besides the Dirt Paw gloves that I love, but I really don't like them. They fit small, so I would need to go up to a XXL which is a size they don't make. I don't really like the lack of padding on the palms and seem to get blisters easier with these gloves. They do hold up well and they are pretty well ventilated, but they just aren't the right gloves for me.

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