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When Drew Lien was asked, “What does it take to win?” he had one simple answer: “You’ve got to give 100%.” Lien’s answer and outlook on life has always been 100% effort, 100% dedication, and 100% everything else. That's what led him to start his gear and apparel brand named – you guessed it – 100% in 1982.

In the early ‘80s, the moto industry was booming, and riders were hungry for exciting and innovative brands. It was the right place and right time for 100%. They aligned with influential riders like David Bailey, laying down sturdy roots in the growing and expanding industry. With their motto, “How much effort do you give?” 100% made their intentions and direction clear – they’ll give 100% effort for the athletes that do, too.

Today, 100% is still just as driven, motivated, and passionate. They’ve used the perfect blend of proprietary tech, premium materials, and expert craftsmanship to create innovative products like the Armega goggles, and don’t show any signs of slowing down. With goggles, gloves, helmets, riding socks, and extensive line of casual wear and accessories, 100% has something for everyone. Day in and day own, 100% embodies the spirit of racing, and pays homage to the dedicated riders and racers that built the sport.

Latest 100% Reviews – You could win up to $500 for reviewing products!

  • 100% Dimension T-Shirt

    Andrew in AZ

    White shirt is see through

    Incredibly thin material. White colored shirt is see through.

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  • 100% Armega Goggle

    gianni in bukidnon


    Love the design, the look, and the feel! the lens is also extremely clear

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  • 100% Armega Goggle Tear-Offs

    gianni in bukidnon


    Bought these to protect the expensive goggles. works as intended

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  • 100% Armega Replacement Lens

    gianni in bukidnon


    Stocked up on this one since I love the color so much! clear as can be!

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  • 100% Comet T-Shirt

    Ryan in PA

    Off-The-Charts Quality

    It’s all about the neck! Lots of shirts nowadays are either too tight or too loose up there—seldom in between; this shirt, however, delivers. It has a slimming look with no abdomen discomfort/tightness, as well. If you find a similar fitting shirt with equal quality, it’s going to cost you double. Happy with purchase! Pick one up today!

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  • 100% Accuri 2 Forecast Film System Goggle

    Jack in CA

    Not so good

    Bought 2 pairs of these for desert racing and thought they were the awesome for the first 20 miles. Then the pull sting started to bind and not retract into the canaster. Eventually the string broke after trying to retract the string so itd stop dangling on my helmet. checked the film receiver and everything was lining up. Tried the second pair for the next race and they began to bind again after a few pulls. Eventually the string broke again leaving me with 2 now useless film receivers. The goggles are a great fit and have awesome field of view but the roll off receiver systems really lame. Draw string needs to be stronger and receiver system needs a line setter so the film doesnt wonder and bind inside the canaster. Youre better off running tear offs

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