When Drew Lien was asked, “What does it take to win?” he had one simple answer: “You’ve got to give 100%.” Lien’s answer and outlook on life has always been 100% effort, 100% dedication, and 100% everything else. That's what led him to start his gear and apparel brand named – you guessed it – 100% in 1982.
In the early ‘80s, the moto industry was booming, and riders were hungry for exciting and innovative brands. It was the right place and right time for 100%. They aligned with influential riders like David Bailey, laying down sturdy roots in the growing and expanding industry. With their motto, “How much effort do you give?” 100% made their intentions and direction clear – they’ll give 100% effort for the athletes that do, too.
Today, 100% is still just as driven, motivated, and passionate. They’ve used the perfect blend of proprietary tech, premium materials, and expert craftsmanship to create innovative products like the Armega goggles, and don’t show any signs of slowing down. With goggles, gloves, helmets, riding socks, and extensive line of casual wear and accessories, 100% has something for everyone. Day in and day own, 100% embodies the spirit of racing, and pays homage to the dedicated riders and racers that built the sport.
Bryce in MO
Proper replacement film for the winter race season. They aren't as long as other lenses but they're just as easy to install and 100% styling is top-notch.
Read All ReviewsVince in OH
First time wearing them today. Fits like a traditional glove true to size, not too bulky or thick either. 50 degrees in Ohio and my hands stayed warm all day. Will buy again in the future
Read All ReviewsBryce in MO
Great hat! It is made of nice fabric and has good fitment.
Read All ReviewsJesse in IN
I guess I didn't realize that these are even smaller than a youth goggle. My 5 yr old son even had a hard time with these. He does have a larger head, but it seemed like these barely fit around his eyes. Maybe for a younger kid around 3-5, but definitely not much more than that. I got these on sale, so I can't really be too upset over it.
Read All ReviewsGreg in SC
Love these gloves 3rd pair I've bought. Great for races just to swap between motos. Great for hot weather also
Read All ReviewsZach in MO
I was a little skeptical about the "high end" goggles now. I didn't think there would be a big difference compared to the goggles I always had. I was wrong. These fit my helmet better and visibility is better. I'm ordering multiple.
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