This stuff is the best product on the market, used with No Toil filter cleaner it makes cleaning a filter extremely simple and the filter comes out almost good as new. This is the only filter oil to use.
I used regular grease for many years, but it tends to run/bleed. The No Toil rim grease stays exactly where you put it, and it cleans up easily. The light color makes it easy to verify that no dirt worked it's way past the grease.