Fly Racing was established in 1998. Born from Western Powersports, the brand was focused on just two things: handlebars and helmets, specifically for motocross. These accessories were designed with an emphasis on affordability and durability – premium quality at a less than premium price. As the brand grew, so did its reputation, and new products like riding gear, goggles, boots, protective gear, and casual apparel were added to Fly Racing’s lineup. Today, some of the most popular and recognizable gear comes courtesy of Fly Racing.
Headquartered out of Boise, Idaho, Fly Racing uses the incredible terrain around them to put their gear to the test. On the world-class trails and their own personal MX track, Fly Racing experiments with new ideas and materials to ensure that their products are consistently up-to-date and high-performing. This quality can be trusted, too, as it’s been on display by top Supercross riders who have all counted on Fly Racing’s lightweight durability for some of the most intense racing in the world.
Fly Racing is still creating new and innovative product lines in accordance to the same standards of quality. Their unique designs, constructions, and colorways have paved their way to becoming one of the top manufacturers in the industry.